This letter contains the same advice that I've shared on stage, podcasts, masterminds and forums around the world.
The same guidance that I've applied to take businesses from 5 or 6 figures to 7-figures and more in revenue, profitably and consistently.
The same guidance that's helped thousands of others apply it to their business too.
However you got here, to this website, I want you to know that if you experience instability, unpredictable results and feel you're constantly chasing new and shiny ways to manage Meta ads, you're not alone. And neither is it your fault.
In fact for the 10 million+ advertisers on the platform, it is getting harder and harder to get consistent, profitable results.
CPMs rising, conversions bouncing up and down. Competitors spending more and more.
Businesses are dying because the platform they once relied on has become too difficult to maintain profitable results.
And Meta (formely Facebook) are NOT doing enough to help us. They've given us this amazing advertising system but the support SUCKs. I know you know what I mean...
But here's the thing; we're able to bypass that.
We use the Facebook App algorithm against them.
It's not some marketing hook to get you interested.
Neither is it against ads policy, or anything Meta would disagree with.
In fact Meta have taken MY advice in helping more advertisers to get more consistent results too.
Like how they first started using the concept of COLD, WARM and HOT audiences to funnel users in their marketing material in 2015 AFTER I shared it in a talk at Menlo Park with them earlier that year.
I've managed well over $40M in ad spend through my agency (we've lost count to be honest, though the amount doesn't matter), and millions personally.
You learn a lot by doing - not just from your successes, but from failures.
I failed for 18 months with Facebook ads before I 'got it'.
I wish I could have bypassed that, but back in 2012 the knowledge and experience you have available to you, a click away, was not available back then.
In 2014 something clicked. I took an Ecommerce business from $800K revenue to $8M with one shift in my approach.
In 2015 I scaled to $26.5M.
But it wasn't until 2016 I took a step back and actually tried to reverse engineer exactly how I did that.
How was I able to go from spending $100 per day at a loss, to spending $200,000 PER DAY profitably?
What I'll share with you here might surprise you.
Expertise is not in knowing what to do when things are great - because anyone can increase budgets - it's knowing what to do when things don't go to plan.
Without the losses I made, and knowing how to RECOVER from them I wouldn't have been so successful with Facebook advertising.
They say you need over 10,000 hours to really call yourself an expert. Well I've been in advertising on Meta/Facebook since 2012 with my ads running 24/7 in some form or another since then.
Did you know that aeroplane pilots practice crashing?
Why would they do that?
When you learn something, whether it's learning how to fly, or to play a sport, software coding or even planting seeds, following a step by step plan is often enough.
But why is it that you can follow the exact step by step instructions in a recipe book, including the same ingredients, but with a very different outcome to the masterchef dish in the pictures?
Experience through failure.
The power of experience and failure is what gives certain people an unfair advantage.
Learning how to deal with in-flight turbulence, engine failure or other 'edge cases' is what differentiates good pilots and excellent pilots.
And learning in 'test mode' vs actually having lived through those experiences creates ELITE pilots.
The kind of pilot you'd want flying YOUR plane on an 8 hour trip across the stormy oceans right?
In 2016, I wrote down my success path, but more importantly, I also wrote down my many failures.
In 2017, after launching my Facebook ads agency, I finally created a repeatable formula, so that I could teach my team to implement the same, with my support.
And since then I've been sharing it with others looking for the same success path, built on MY failures.
Failures I've made so you don't need to.
Like walking down a path and being told exactly where the trapdoors are and, if you find one, how to avoid them.
Or, if you do happen to fall in, how to get out.
And through this I discovered something so basic, which powered everything we achieved successfully through Meta advertising.
The power of RELEVANCE, TIMING and TRUST.
Your ads serve only to PULL people out of Facebook (or Instagram, Messenger, VR etc).
Your ads are only one part of the journey.
A key to my success in 2014 was simply shifting away from hacking my ad account and constantly refreshing creatives, testing new audiences...
to focussing on creating relevant ads, served at the right time and building trust through my funnel.
In fact I condensed this down to what I call The Advertising CORE-4.
Just 4 things you need to make advertising work for you.
Get this right and advertising on ANY platform becomes easier, predictable and so much less stressful. I've included this full training for you in a program called The BPM Method.
With simple tweaks and changes to these 4 pillars, you can make a far bigger impact than constantly editing your campaigns, hacking, copying, stressing...
Product. Offer. Audience. Funnel.
Just 4 elements of a sustainable, successful ad campaign that help you to create consistent success regardless of what happens on Meta.
Understanding how to influence these allow you to take full advantage of Meta's algorithm.
To (ethically) use the algorithm against them.
To allow you to spend less time in ads manager, and more time in improving your customer's experience, driving higher average order values and more loyalty and repurchases.
I want you to experience the freedom, structure and most importantly, repeatable path to success we use in our agency and 1000's of students and clients around the world also use.
If you're looking to transform your fortunes with Meta ads, earning back higher consistency and profit, together with freeing up more time in your day, then today is the first step in that direction.
You see, we combine brand-marketing with performance marketing to create a truly unique approach, that works.
The Brand-driven Performance Marketing Method, or BPM Method for short.
Combine that with The 7-Figure Meta Ads Playbook to create unbreakable success.
What's it worth to you to earn back hours of time each day from worrying and hacking in ads manager?
What's it worth to you to use systems to not just succeed once, but succeed time after time?
What's it worth to you to be able to not just learn this for yourself, but to train your team in creating the same success?
Join today and be prepared for a massive positive shift in your business, and your life.
CEO at SMC, Founder of The BPM Method & 7-Figure MAP.